Oozing with personality, the models not only sell you the underwear but also make you feel excited about wearing these. Without an oiled-up six-pack in sight, the models represent Jeffrey’s genderfuck world where eccentricity serves as the pinnacle of style. The moodboard was overflowing with imagery of Culture Club, The Mighty Boosh comedy act and David Bowie, and we can see all those people wearing the Charles Jeffrey LOVERBOY x Björn Borg pants.īut what made us even more excited about this collab is the campaign, captured by art photographer Dexter Lander. It’s the signature club kid aesthetic synonymous with Jeffrey’s work that comes through the forefront – a definite rarity when it comes to shopping for underwear. The Swedish sportswear and fashion brand has teamed up with our favourite Loverboy in creating a line of men’s boxer briefs you will want to have peeking out of your trousers or perhaps even wear one their own, as shorts. But you know what is? Charles Jeffrey’s brand new underwear line launching in collaboration with Bjorn Börg.
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Going commando ain’t an option when you’re sat behind the desk for the majority of the day. Do people that don’t look like gym gods wear no underwear? As one of those people, I can confirm we do indeed. As the world moves on at a fast pace, away from the archaic representation of female bodies, the universe of men’s underwear ads seems to still be stuck in that heteronormative Adonis ideal of a man.
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No, I’m not describing the latest in gay porn, even though you’d be forgiven to think so.
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| BY Dino Bonacic Charles Jeffrey Designs Boxers for Björn Borg – We Look Back At The Most Memorable Men’s Underwear CampaignsĪn oily buff male body, tensed to the max with the outline of every muscle on display.